Circle of Trust

From Referrals to Reliable Revenue: Building a Marketing System That Delivers

Episode Summary
Keith Dyer discusses strategies for law firms to achieve predictable and sustainable growth by moving beyond reliance on referrals. The episode covers the importance of combining digital and traditional marketing, optimizing intake processes, and building a strong brand to attract and retain clients. It highlights the need for tracking conversions and avoiding inexperienced marketers to ensure consistent client acquisition and long-term visibility.
Key Timestamps
00:00 - Show Introduction and Welcome
01:30 - Why Referrals Alone Are Unsustainable
05:00 - Elements of a Reliable Marketing System
09:00 - Role of Traditional Marketing in Law Firms
13:00 - Importance of Digital Marketing and SEO
17:00 - Balancing Short-Term Wins and Long-Term Visibility
21:00 - Opportunities for Non-Personal Injury Firms
25:00 - Critical Role of Intake and Conversion Tracking
29:00 - Defining and Building a Law Firm Brand
33:00 - Common Mistakes in Marketing Transitions
37:00 - Importance of Experienced Marketing Counsel
41:00 - Conclusion and Call to Action
About the Show
Circle of Trust is a podcast dedicated to helping ambitious law firms achieve predictable growth through proven marketing and operational strategies. Featuring Keith Dyer, the show provides honest insights and actionable advice to scale practices with confidence, clarity, and consistency. It empowers law firm owners to move beyond guesswork and build sustainable systems for client acquisition and retention.

Why Your Law Firm’s Growth Stalled (And How to Restart the Momentum)

Episode Summary:
In this episode of "Circle of Trust," law firm CMO Keith Dyer delves into why law firms experience plateaus in growth and what to do about it. Keith outlines the internal and external factors that lead to stagnation, shares diagnostic tools to identify bottlenecks, and offers actionable strategies for scaling past $3M and beyond. From digital presence to intake process management, this conversation is essential for law firm leaders serious about sustainable, scalable growth.
Key Timestamps:00:01 – Show Introduction00:22 – Guest Introduction00:53 – Early Warning Signs of Stalled Growth01:25 – Common Causes of Growth Plateaus03:10 – Marketing Systems vs. Internal Capacity04:06 – How to Diagnose the Source of the Slowdown05:08 – Importance of the Intake Process06:15 – Internal Audits and Conversion Chain Management07:15 – Leadership Accountability and Business Education08:11 – Mistaking Activity for Progress09:13 – Shiny Object Syndrome in Law Firm Marketing10:21 – Navigating Modern Tools and AI Solutions10:26 – Success Story: Growing from $3M to $10M+13:07 – Prioritizing What to Fix First14:29 – What “Digital Presence” Really Means by Practice Area15:56 – Quick Checkpoint for Stagnant Firms17:12 – Evaluating Vendor and System Performance17:31 – Outro and How to Connect with Keith
About the Show: "Circle of Trust" brings together law firm leaders and marketing experts to explore what it really takes to scale a practice predictably and profitably. This show unpacks the strategies and systems that create sustainable growth in modern law firms.

Welcome to The Circle of Trust: Meet Keith Dyer & The Mission Behind Law Firm Growth

Episode Summary:In this kickoff episode of Circle of Trust, host Kevin Rosenquist interviews LEXGRO founder and Chief Marketing Officer Keith Dyer about his journey from corporate America to the front lines of legal marketing. Keith shares how he turned a background in telecom and general advertising into a specialized, scalable system that helps law firms grow predictably—from zero to six figures, and from seven to eight. The conversation dives deep into the mistakes law firms make with marketing, why predictable growth requires process, and how branding, strategy, and long-term vision all play a part in sustainable law firm success.
 
Timestamps:00:00 – Introduction to the Circle of Trust podcast
01:00 – Keith’s background in corporate telecom and advertising
03:30 – Working with his mother and the start of his first agency
04:45 – How he got into law firm marketing
06:00 – Building his first personal injury firm from $3M to $10M/year
07:00 – LEXGRO’s tailored approach for firms at different revenue levels
08:00 – The biggest mistake: trusting the wrong people
09:15 – Why ROI obsession hurts more than it helps
12:00 – Understanding the “conversion chain”
13:30 – Why referrals aren’t free, but essential
14:30 – Predictable growth requires long-term strategy
18:00 – Why this show is called Circle of Trust
 
About the Show:Circle of Trust offers honest insights and proven strategies for law firms seeking predictable growth. Hosted by Kevin Rosenquist and featuring LEXGRO founder Keith Dyer, each episode delivers real-world advice with no gimmicks and no vendor bias, just strategic guidance built around the law firm owner’s best interests.